“Experience Economy” is rapidly representing a large part of the yachting industry where the effect of its goods and services on people’s lives is emphasized with purpose and additional value.
An increasing number of yacht owners are commissioning vessels that are destined beyond the boundaries of conventional yachting use. Such an approach requires specialist knowledge and expertise in the fields of Ocean and Human Health, Marine Science, Neuroscience, Philosophy, Metaverse, AI & VR Technology and more.
For this first edition, the sold-out Experiential Yachting Forum welcomed a record-breaking number of 100 physically present attendees at the Yacht Club de Monaco, made up of leading yachting industry professionals, yacht owners, owner representatives and experience providers. A further 250 joined remotely as far as in Australia, interacting via a live chat.
“The feedback we received from the event was beyond any expectations,” shares the founder of Experiential Yachting, Maria Alekseenko Magan, a Monaco-based entrepreneur in the Yachting sector with a background in retail yacht charters and superyacht new-builds. – Our team, including Karina Talanceva, Natalia Langsdale, others, and myself are very happy that this first forum of its kind brought such important value to our industry. “
“The mission of Experiential Yachting is to change the perception of yachting and inspire people to see yachting from a different angle, where purpose plays a main role in the decision-making process. And where yachting can be considered as an investment through the philosophy that experience is a new type of asset and a yacht can be used as a floating establishment for community work-spaces, retirement homes, experiential learning or research, for medical purposes or rehabilitation, social needs or exclusive commerce.” – Magan explains.
“We are introducing a completely new business model, where the function of a yacht goes far beyond the use of vacation, relaxation or exploration. Changing the function of a yacht opens a totally new chapter in the industry and a new world far away from the shore.”
The forum was proud to be joined by visionary and forward-thinking speakers whose remits to attend was to share what had never been shared before.